Vida Orgánica
Modular Shopify theme system for wellness brands
Solving for: founders with education backgrounds, supplement stores, scientific-driven e-commerce
Problem
Most Shopify themes for wellness brands prioritize aesthetics over trust, ingredient education, and founder storytelling (the things that actually convert skeptical buyers).
My role
Product Designer and System Architect
What I built
A modular, schema-aware Shopify theme system designed specifically for wellness brands, with reusable sections, tokenized design logic, and a Figma handoff built for real-world implementation.
Outcomes
A flexible theme foundation that supports ingredient transparency, brand storytelling, and scalable customization without rebuilding core logic.
Designed on four principles
- Reusable Shopify section logic that's actually flexible, not just "customizable" in name only
- Layouts that prioritize content with ingredient transparency, brand story, the stuff that converts skeptical buyers
- Design decisions backed by competitive UX audits and the pain points I experienced firsthand
- A Figma file ready for handoff: auto layout, tokenized, schema-aware
What's in the System?
This system was designed to remove guesswork from theme customization while preserving brand individuality.
Full hierarchy from H1–H6, plus body and caption styles. Everything's sized and spaced for readability on both desktop and mobile. Wellness brands live and die by whether people actually read the product info.
Core brand palette plus semantic tokens: success states, backgrounds, alerts. The stuff that makes a UI feel intentional instead of decorated. Built to swap easily if a brand needs to adapt it to their own palette.
Section padding, card spacing, and grid templates. Consistent rhythm across the whole theme so nothing feels randomly placed. This is the invisible work that makes a site feel "premium" without anyone knowing why.
Interactive primary, secondary, and ghost variants. Designed for hierarchy so CTAs pop and secondary actions don't compete for attention.
Building Blocks
Nothing here was borrowed. Every component in this system was constructed from scratch, piece by piece. That's the only way to get the level of control that makes a theme actually flexible instead of "flexible with asterisks."
For example, the photo carousel is something I haven't seen done elsewhere. This widget allows to add characteristics of supplements in 5 text fields with the option of adding a small icon.
This is how a design system should complement a design structure.
Placeholder copy often blocks founders from shipping. This system removes that friction.
Original Microcopy
The text is written to feel like a real wellness brand so buyers can immediately see whether this system fits their voice. But it also works as a jumping-off point.
For example, if a founder doesn't have their messaging dialed in yet, they're not starting from a blank page. They're starting from something that already sounds like their industry, their customer and product story.
Vida Orgánica: Theme in Action
Homepage - Product Page - Collection Page - Our Journey - Testing & Resourcing - Use Cases